Greenpeace along with Natural Resources Defense Council (NRDC) targeted K-C in the hometown of their world headquarters in Texas. This past Monday, between Irving and Dallas, Texas, a billboard was erected, "Kleenex: Wiping Away Ancient Boreal Forests," to greet Interstate-183 passersby. The billboard sits on the likely route many K-C employees and executives drive to work and serves as a reminder that Greenpeace expects more out of the world's largest tissue paper manufacturer.
Check out the billboard and the write-up in the Los Angeles Times Blog
