Kimberly-Clark and Greenpeace agree to historic measures to protect forests

Canada's Boreal Forest
5 August 2009: Kimberly-Clark releases new environmental policy.

The Kleercut campaign is over.

Canada's precious Boreal Forest is better conserved today. So are ancient forests around the world.

At a joint news conference in Washington DC, Greenpeace and the Kimberly-Clark Corporation, the world’s largest tissue-product manufacturer, announced an historic agreement that will ensure greater protection and sustainable management of Canada's Boreal Forest and other ancient forests around the world.

The agreement also will stand out as a model for forest-products companies worldwide.

Protection for the Boreal Forest in Canada

Canada's Boreal Forest is North America’s largest ancient forest and provides habitat for threatened wildlife such as woodland caribou, wolverine and over one billion migratory birds. The new agreement ensures that Kimberly-Clark, which makes Kleenex-brand products, will no longer be purchasing pulp from the three million hectare (7.4 million acre) Kenogami and Ogoki Forests in northern Ontario unless strict ecological criteria are met. These two areas within key zones of intact forest have been at the center of the Kleercut campaign.

Now, Greenpeace and Kimberly-Clark are moving away from conflict to a new collaborative relationship to further promote forest conservation, responsible forest management, and the use of recycled fiber for the manufacture of tissue products.

Kenogami Forest

The power of activists and market pressure

Greenpeace's Kleercut campaign was launched in November 2004.

This campaign to help protect ancient forests in Canada and globally applied pressure on the company via the marketplace and its large customers and consumers. In order to highlight the issue, hundreds of protests took place globally, resulting in more than 50 activists arrested in acts of peaceful civil disobedience. Scientific and exposé reports, media mobilization and shareholder engagement were also an important part of the campaign.

Revisit the campaign via a photo timeline

This work and dedication reached a successful conclusion with Kimberly-Clark’s release of the strongest paper policy by one of the world’s top three tissue product manufacturers.

Implementing the Kimberly-Clark policy

Implementation of the policy will lead to protection of the world’s most endangered forests, increased support for sustainable forest management through Forest Stewardship Council certification and the increased use of recycled fiber in Kimberly-Clark products.

During the evolution of this policy, Kimberly-Clark stopped buying more than 325,000 tonnes of pulp a year from logging operations in the Kenogami and Ogoki Forests. The company managing these forests was unwilling to protect endangered forest areas in them and supply Kimberly-Clark with Forest Stewardship Council certified pulp.

Intact Forests in Western Canada

The Boreal Forest and climate change

Protection of the Boreal Forest is crucial to world efforts to stop climate change. This forest is the largest terrestrial storehouse of carbon on the planet, storing 27 years worth of greenhouse gas emissions or 186 billion tonnes. If this carbon is released into the atmosphere it will add to the threat of catastrophic climate change.

Big increase to recycled and FSC fibre use
Under the policy Kimberly-Clark has set a goal of ensuring that 100 per cent of the fibre used in its products will be from environmentally responsible sources. It will greatly increase its use of recycled fibre and fibre from forest certified to Forest Stewardship Council standards. By 2011, it will also increase the use of recycled and FSC fibre for North American products to 40 per cent from 29.7 per cent in 2007. By 2012, the company will no longer use pulp from the Boreal Forest unless is it certified to the standards of the Forest Stewardship Council.

The full policy and its annex can be downloaded here

Please join us in thanking Kimberly-Clark for supporting conservation of the Boreal Forest by sending its CEO a congratulations email.

To see an archive of the campaign click the links below and in the top bar.

Greenpeace Report: Kimberly-Clark's Failed Policies Devastate Forest

Cut & Run

A new Greenpeace report reveals that Kimberly-Clark devastated Ontario’s Kenogami Forest while promoting itself as a leader in environmental and social responsibility.

Download the report now and take action.

Cut and Run uses government information, independent audits, public records, and satellite mapping to document Kimberly-Clark’s management and logging of the Kenogami Forest near Thunder Bay, Ontario. It details how, in just 70 years, the Kenogami Forest has been turned from a vast expanse of healthy, near-pristine forest, to a severely damaged landscape rife with social and environmental problems--largely to make products that are used once and then thrown away.

Scientific Report: Logging in Boreal makes Global Warming Worse


Logging in Canada's Boreal Forest is exacerbating global warming by releasing greenhouse gases and reducing carbon storage, says a new Greenpeace report released today. It also makes the forest more susceptible to global warming impacts like wildfires and insect outbreaks, which in turn release more greenhouse gases. If this vicious circle is left unchecked, it could culminate in a massive and sudden release of greenhouse gases referred to as "the carbon bomb," the report warns.

Download the full report

Help Your Campus Reject Kimberly-Clark

Canada or USA

Download the Student Toolkit
Canada or USA

American University in Washington DC Rejects K-C
Letter from American University

Chain of Lies - KC's use of coastal temperate rainforest fiber

Chain of Lies Report

Expose report about Kimberly-Clark's use of trees from coastal temperate rainforests in violation of their long-standing policy. Kimberly-Clark: deceitful or just doesn't know what is going?

Download a copy of the Chain of Lies report

Kleenex "Wanted" Poster

This "old western"style Wanted poster is perfect for covering newspaper boxes, street poles or bulletin boards. These black and white posters can be easily photocopied and pefect for getting out the message about Kleenex and Forest Destruction.

Download a black and white "Wanted" poster (PDF).

Kleercut Action Pack: Become a local Kleercut activist

action pack in action

Want to take action in your town? Need materials for the Day of Action? Weve gathered together everything you need to organize against Kimberly-Clark in your community, and put it together in one handy, downloadable package. The Action Pack is jammed full of resources, including: Information and tips, sample materials, printable pull-out materials.

Download the Canadian Action Pack (PDF, 1.2M)

"It takes 90 years to grow a box of Kleenex" poster

It takes 90 years to grow a box of Kleenex poster

Get the word out about Kleenex brand tissue products and forest destruction with this full colour and black and white poster. Print it off at home or at your local print shop start pasting it up around your community.
Download the black and white version (PDF, 1M)

Doublesided flyer: Perfect for leafletting.

Print this flyer off at home, photocopy it and use it to educate the masses. 2 facthseets per sheet of papaer doublesided. Perfect for tabling and handing out at grocery stores selling ancient forest destruction.

Download the flyer (PDF, 800K).

Kleercut stickers: ready for download, printing and stickering

Click below to download your Kleercut stickers, all five colours on one easy-to-print PDF. This have been formatted to fit on Avery 5163 or Avery 8163 sticker sheets. Print off as many as you can and start stickering!

Download the sheet of stickers (PDF, 600K)

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Get Local: Download a Kleercut Action Pack Now!

How you can help...

Understand the issues

Kimberly-Clark clearcuts ancient forests to manufacture Kleenex tissue products. Become the most informed activist you can be by finding out more about:

Take action!

Help stop Kimberly-Clark and Kleenex from destroying ancient forests like the Boreal forest. Here are some simple yet effective things you can do.

Stay informed

Join fellow Ancient Forest Defenders. Keep informed of on the latest buzz and news, actions, pressure points and events through regular updates.

Visit the Greenpeace Canada Web site