In the early morning hours of November 9th, Greenpeace activists confronted Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company “Stop Flushing Canada’s Boreal forest Down Europe’s toilets."
While activists suspended a massive banner from the rooftop, others locked themselves to toilet bowls outside the office with trees being ‘flushed down’ them, symbolic of the company’s destruction of Canada’s ancient Boreal forest to make toilet paper and other disposable tissue products.
Take action now! Send an email to Kimberly-Clark Europe's Environment Manager.
Greenpeace has been campaigning to get the Kimberly-Clark corporation, the world’s largest tissue product manufacturer, to end its destruction of the Boreal forest. Kimberly-Clark produces some of Canada and Europe’s most well known brands of tissue and toilet papers such as Kleenex, Andrex, Scottex, Page and Hackle. Almost one-third of the virgin pulp used to make Kimberly-Clark European products and one-fifth of its global pulp is from destructive logging operations in Canadian forests, including the Boreal forest.
“Ninety percent of the logging that occurs in Canada’s Boreal forest is clearcutting, wiping out vast tracts of ancient forest to make disposable products. How can Kimberly- Clark possibly justify its support of this destruction, especially since environmentally-friendly alternatives exist?” asked Sergio Baffoni, Greenpeace forests campaigner in Italy.
Greenpeace is demanding that Kimberly-Clark dramatically increase the use of recycled fibre in their entire line of products and that any virgin fibre it uses be purchased only from sustainable logging operations that are certified to the strict standards of the Forest Stewardship Council.
“Our Canadian natural heritage is being down flushed down European toilets because Kimberly-Clark continues to act irresponsibly,” said Christy Ferguson a Toronto-based Greenpeace forest campaigner. “Caribou herds in forests in Ontario and Alberta are being wiped out to fuel this senseless destruction.”
Take action now! Send an email to Kimberly-Clark Europe's Environment Manager.
