At a recent Kleercut activist meeting in Toronto, over 35 people decided to adopt 9 grocery stores in Ontario. Their mission: educate the public and target Kimberly-Clark Kleenex brand tissue products. The first mini-action took place on Sunday Feb 15 in Ajax, Ontario. Below is a summary of that eventful day.
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We met up at Loblaws at Hwy 2 in Ajax. We came armed with our KLEERCUT shirts and with our smiles and handed out over 200 leaflets.
We also set up a table with information for those people entering the store after we left. We had a really good response from everyone and didn't get asked to leave!!! We even made friends with the "cart boys" who let us leave some leaflets in the carts!
We were so confident with our success we entered the store and placed stickers on the Kleenex merchandise! It was awesome to see so many people leaving Loblaws without Kleenex tissue products! It was a great way to get the message out, and we had a lot of fun doing it as well. I look forward to the next "grocery store adoption!"
-Andrea & Laura-
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