Calling on the maker of well-known tissue paper brand Kleenex to stop destroying ancient forests, Greenpeace Canada today launched an international brand damage campaign against Kimberly-Clark, and its Kleenex brand, for its role in destroying Canada's ancient Boreal forest. The launch took place in Canada's three largest metropolitan centers, Toronto, Montreal and Vancouver, with a mobile Kleercut "tissue box truck" full of activists. The activists handed out thousands of leaflets and stickers, printed on 100% recycled paper, informing consumers about Kimberly-Clark's environmental record.
Click here for photos from the Toronto event.
"It takes 90 years to grow a box of Kleenex, but a few seconds to throw away the facial tissue," said Richard Brooks, Greenpeace Canada's forests campaigner. "It's wasteful and irresponsible that Kimberly-Clark uses virgin wood fiber from ancient forests to make disposable tissue products like Kleenex when it could easily use recycled paper."
With its Kleercut campaign, Greenpeace is appealing directly to Canadians with one clear message--do not buy Kleenex and do not support Kimberly-Clark's destruction of ancient forests like the Boreal Forest.
Click here for photos from the Toronto event.
TAKE ACTION: Click here to find out how you can help
