New Yorkers took action this week outside of Kimberly-Clark's Professional Sales Office in midtown Manhattan! New York Greenpeace activists and students, dressed in labcoats and armed with research materials and clipboards, created a spoof market research team, testing whether consumers can tell which tissues come from clearcut ancient forests. A steady stream of New Yorkers stopped by to take the Kleercut Challenge, wiping their noses with tissues from boxes marked A and B, trying to decide which tissues were made from 90-year old trees and which were made from recycled fiber.
Activists attempted to deliver a letter inside to 51 E. 42nd St., to explain New York consumers' concerns with Kimberly-Clark's ancient forest destruction, but the reception desk turned them away. The letter was later delivered by a volunteer who looked less geeky and less conspicuous than the market research team activists!
New Yorkers who took the Kleercut Challenge also made phone calls to Kimberly-Clark group president Steve Kalmanson, asking him to make sure Kimberly-Clark stops fostering the clearcut logging of ancient forests in North America.
This spoof market research event was definitely one that anyone can do in front of any local grocery store. All you need is a box of Kleenex (made from ancient forests), a box of tissues made from recycled fiber (use our Shopper's Guide to Ancient Forest Friendly Tissue Products to find out which brands are recycled), and a few facts or flyers from our website (check out our downloads section to find all sorts of materials you can use). Customers will love taking the Kleercut Challenge!
