Don't you love greenwashing?

Don’t you love greenwashing?

It makes me really angry.

What’s greenwashing you say? Greenwashing is a term to describe the act of making a company or products ‘seem’ environmentally friendly when they are really not. Greenwashing is synonymous with big advertising budgets, smoke and mirrors and using fancy words to confuse consumers.

Lots of companies do it. Oil companies like Shell and BP have small environmental funds (relative to profits) that they dole out to pet projects. Exxon/Esso touts its environmental projects in its “Corporate Citizenship Report” even though it remains one of the top contributors to global climate change. Ford, despite having the poorest average fuel economy of any major automaker, planted energy-saving grass on the roof of its newest truck plant to make itself seem environmental.

Probably one of those companies that "greenwashes" the best is Kimberly-Clark.

A great example of Kimberly-Clark greenwashing is the 4 page letter it has been sending out to the thousands of activists who have written to Kimberly-Clark with their concerns through the action center.

Kimberly-Clark clearcut in Northern Ontario, Canada

Most people will see through the Kimberly-Clark’s statements but just in case some people are confused or deceived, we’ve put together a point by point response to Kimberly-Clark’s 4 pages of half-truths and ‘green’ spin. Check it out.

It really bugs me that corporations like Kimberly-Clark spend vast amounts of money on making their products and operations “seem” green when that money could just as easily be spent improving their business practices and making them more environmentally friendly.

It more than bugs me; it actually makes me pretty angry.

Angry enough to put renewed energy and effort in making sure as many consumers and activists learn about the links between ancient forest destruction and Kleenex brand tissue products.

I think their ‘greenwash’ is going to backfire. Join me in making it sure it does.

Get angry and tell others about the truth about Kimberly-Clark, Kleenex and forest destruction.

It sounds cheesy, but together we can stop Kimberly-Clark and Kleenex from destroying ancient forests like the Boreal.

Keep up the good work,


Richard is an angry forests campaigner with Greenpeace.

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