Following Greenpeace Italy's blockade of Kimberly-Clark's regional headquarters in Turin, Italy, activists continued to pump up the pressure by protesting at supermarkets across Italy.
Activists engaged in a protest activities at various Italian grocery store chains in Milan, Turin, Rome, Florence and Naples and 13 other cities to bring attention to Kimberly-Clark's links to ancient forest destruction in Canada. To draw shoppers' attention to Kimberly-Clark's ancient forest crimes, activists set up crime scenes in the tissue section where the Kimberly-Clark's products were sold. In addition, in front of stores, activists put on performances parodying famous Kimberly-Clark TV commercials of its well-known Italian brand Scottex. Activists also distributed flyers and spoke directly to customers and store managers, explaining why they should stop buying Kimberly-Clark's products until the company cleans up its act.
