Wasteful Use of Ancient Forests for Kleenex Covered in the New York Times, The Guardian, Fast Company and Other Major Outlets.
Here's a sampling of quotes from the stories, to read our full response to these articles and for an in depth look at Kimberly-Clark's misleading statements take a look at our blog post Destroying forests to make toilet paper is “worse than driving Hummers”.
"...fluffiness comes at a price: millions of trees harvested in North America and Latin American countries, including some percentages of trees from rare old-growth forests in Canada. Although toilet tissue can be made at similar cost from recycled material, it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them."
"Greenpeace on Monday for the first time issued a national guide for American consumers that rates toilet tissue brands on their environmental soundness. With the recession pushing the price for recycled paper down and Americans showing more willingness to repurpose everything from clothing to tires, environmental groups want more people to switch to recycled toilet tissue."
"'No forest of any kind should be used to make toilet paper,' said Dr. Allen Hershkowitz, a senior scientist and waste expert with the Natural Resource Defense Council."
"A campaign by Greenpeace seeks to raise consciousness among Americans about the environmental costs of their toilet habits and counter an aggressive new push by the paper industry giants to market so-called luxury brands."
"Reuters reported that Kimberly-Clark spent $25m in its third quarter on advertising to persuade Americans against trusting their bottoms to cheaper brands."
"It’s common to frame environmental dilemmas moralistically, as small, personal choices where we all should try to do the right thing, even if it makes us a little uncomfortable. But maybe the tissue issue is really a matter of pressuring businesses to innovate and do a better job marketing products that are better for the planet."