Kleercut.Net - Kimberly-Clark and Kleenex are wiping away ancient forests

Greenpeace Report: Kimberly-Clark's Failed Policies Devastate Forest

Wed, 23 Apr 2008 23:37:43 -0400

A new Greenpeace report reveals that Kimberly-Clark devastated Ontario’s Kenogami Forest while promoting itself as a leader in environmental and social responsibility.

Download the report now and take action.

Cut and Run uses government information, independent audits, public records, and satellite mapping to document Kimberly-Clark’s management and logging of the Kenogami Forest near Thunder Bay, Ontario. It details how, in just 70 years, the Kenogami Forest has been turned from a vast expanse of healthy, near-pristine forest, to a severely damaged landscape rife with social and environmental problems--largely to make products that are used once and then thrown away.

Greenpeace Confronts Cottonelle in Philly

Thu, 17 Apr 2008 01:14:35 -0400

The Cottonelle dog-bus showed up in Philadelphia, and – like New York just weeks ago – Greenpeace was there to stand up for ancient forests. This time the strange looking dog-bus was parked across from Independence Hall in Philadelphia. Cottonelle-hawking marketers invited passersby to come aboard the bus to talk about butts and, of course, buy Cottonelle.

Is Cottonelle coming to a town near you? Send us an alert and help us track the Tour!

Scientific Report: Logging in Boreal makes Global Warming Worse

Wed, 16 Apr 2008 01:28:37 -0400

Logging in Canada's Boreal Forest is exacerbating global warming by releasing greenhouse gases and reducing carbon storage, says a new Greenpeace report released today. It also makes the forest more susceptible to global warming impacts like wildfires and insect outbreaks, which in turn release more greenhouse gases. If this vicious circle is left unchecked, it could culminate in a massive and sudden release of greenhouse gases referred to as "the carbon bomb," the report warns.

Download the full report

Greenpeace Launches Kleenex Free Schools Program

Fri, 11 Apr 2008 14:51:35 -0400

Building on the momentum of Universities that have removed Kimberly-Clark products for alternatives high in recycled fiber, the Kleercut campaign announces the launch of Kleenex Free Schools. The program is designed to give parents and teachers the tools they need to replace Kleenex in homes and classrooms.

Each year Kleenex markets to our children through internet, television and handouts in our classrooms. It’s time to counter this marketing with education on how to reduce the impact we each have on the Boreal Forest. The first step is as simple as letting Kleenex know you plan to replace them in your home or school.

For ideas on how to replace Kleenex in your school download the toolkit at www.Greenpeace.org/Schools and please take a moment today to send Kimberly-Clark a photo message.

Kleenex Free Schools Toolkit

Sample Letter to Kleenex

New York Soils Cottonelle Ad Blitz

Tue, 01 Apr 2008 14:02:23 -0400

When tissue giant and forest destroyer Kimberly-Clark launched a $100 million advertising blitz for its Cottonelle brand, activists were there to greet them on the first day.

The set-up was as silly as it was expensive: Cottonelle paid for a strange-looking dog-bus filled with public relations folks to tour New York City and urging people to “be kind to your behind.” This, apparently, was supposed to sell toilet paper.

But things don’t always go smoothly when you are selling products that destroy ancient forests. Before long, people began asking Cottonelle reps tough questions about the Boreal forest, recycled fiber and other issues they’d rather ignore. Cottonelle’s day spiraled down the drain from there.

Four activists arrested while protesting against Kimberly-Clark in Canada’s top shopping mall

Thu, 27 Mar 2008 09:56:18 -0400

High profile companies like Kimberly-Clark, Sears, and Best Buy accused of fuelling the destruction of Canada’s Boreal Forest

March 27, 2008 Four Greenpeace activists have been arrested after attempting to unfurl a massive 3.1 x 34 metre banner inside Toronto’s Eaton Center. The message: “Sears, Best Buy, Indigo Books, Toys “R” Us, Canadian Tire and Kleenex = Boreal Forest Destruction.”

Wesleyan University Store Removes Kleenex

Mon, 25 Feb 2008 20:34:24 -0500

WEShop, the Wesleyan University store has discontinued the use of Kimberly-Clark products opting to replace Kleenex products with alternative brands high in recycled content. The two students behind the campaign consider the WEShop victory an important step but intend to escalate the campus campaign until all campus facilities are free of Kimberly-Clark products. Take a look at the campus newspaper article detailing the win.

Will University of Vermont Drop Kimberly-Clark Next?

This week the student led University of Vermont Forest Crimes Unit has been pushing for a similar victory against Kimberly-Clark and in the process they've caught the attention of local media. To watch the nightly news feature broadcast in the Northeastern US please click here.

The UVM campaign has also been covered by The Vermont Cynic, National Student News Service, and The Water Tower.

Kleenex and Kimberly-Clark receive failing grade in UK tissue product report card

Mon, 22 Oct 2007 14:10:49 -0400

Kleenex brand tissue products and its manufacturer Kimberly-Clark scored a failing grade of 'E' on a tissue product scorecard released in the UK by Greenpeace. They received this grade because Kimberly-Clark uses no recycled fibre in Kleenex tissue products in the UK or in North America and the company buys much of its virgin fibre from clearcut areas in Canada’s Boreal Forest.

Though Kimberly-Clark has promised to begin to buy fibre from responsibly managed forests in the future for its UK products, the company continues to manufacture disposable products for the North American marketplace from destructive sources of fibre and with no recycled content. They are wiping out the habitat of threatened woodland caribou and further degrading the last pristine and intact areas of the Boreal Forest.

Kleenex Strikes Out at Wrigley Field

Thu, 04 Oct 2007 17:26:29 -0400

Remember when a Kleenex commercial crew was surprised by Greenpeace activists in New York City this spring? Well, it’s happened again.

This time, Kimberly-Clark showed up outside Wrigley Field – home of the Chicago Cubs. As usual, they invited the public to sit on a couch and "let it out" to a fake shrink. What they didn’t consider was the irony of advertising Kleenex at a Cubs game while destroying habitat for cubs (and bears) in the Boreal Forest.

You could say they walked right into the pitch.

Kimberly-Clark, Greenpeace & NRDC talks

Fri, 28 Sep 2007 12:44:34 -0400

An Open Letter to Forest Friendly Companies or Institutions

You may have received a letter from Kimberly-Clark (K-C) revealing that Greenpeace and the Natural Resources Defense Council (NRDC) were in confidential negotiations with the company to improve its fiber sourcing practices. We would like to correct some misperceptions that may arise from that correspondence.

Kimberly-Clark & Kleenex Are Wiping Away Ancient Forests

Wed, 05 Oct 2005 01:00:56 -0400

Kleenex, one of the most well known brands of tissue products in the world, is destroying the ancient forests of North America. Its manufacturer, Kimberly-Clark, the largest tissue product company in the world, continues to destroy ancient forests to manufacture products that are used once and then thrown away or flushed down the toilet.

Sun, 31 Oct 2004 23:16:35 -0500

Campaign buzz

Greenpeace Report: Kimberly-Clark's Failed Policies Devastate Forest

Scientific Report: Logging in Boreal makes Global Warming Worse

Kimberly-Clark Declared Greenwasher by Ethical Corporation Magazine

» view all buzz

Events and Actions

Kleenex Strikes Out at Wrigley Field

Kimberly-Clark a Bad Investment

Greenpeace Ship Blocks Freighter Exporting Boreal Pulp to Europe

» view all events and actions