Building on the momentum of Universities that have removed Kimberly-Clark products for alternatives high in recycled fiber, the Kleercut campaign announces the launch of Kleenex Free Schools. The program is designed to give parents and teachers the tools they need to replace Kleenex in homes and classrooms.
Each year Kleenex markets to our children through internet, television and handouts in our classrooms. It’s time to counter this marketing with education on how to reduce the impact we each have on the Boreal Forest. The first step is as simple as letting Kleenex know you plan to replace them in your home or school.
For ideas on how to replace Kleenex in your school download the toolkit at www.Greenpeace.org/Schools and please take a moment today to send Kimberly-Clark a photo message.
