Kleercut.Net - Action reports

New Kimberly-Clark Office Locked Down by Greenpeace Movers

Mon, 30 Jun 2008 09:24:39 -0400

We all know Kimberly-Clark (K-C) does not use recycled fiber content in their products. As the world’s largest tissue producer this behavior contributes to the destruction of ancient forests essential in fighting climate change and providing habitat for native wildlife.

This morning, in Franklin, Massachusetts, Greenpeace activists, dressed as movers, welcomed the Kimberly-Clark employees as they moved into their new office space, moving in boxes of products containing recycled content. Activists then locked down to while inside the building only willing to leave if K-C agreed to sign a pledge to protect forests and use recycled content in Kleenex. It's time for K-C to change more than office space.

More photos are available here.

Greenpeace Activists Launch Blockade at Kimberly-Clark facility in Connecticut

Mon, 09 Jun 2008 16:36:47 -0400

Blockade by activists halts trucks entering and leaving New Milford Kleenex facility

As we all know, Kimberly-Clark refuses to stop destroying ancient forests to make Kleenex, Scott and Cottonelle products. Since the company has been unwilling to create a fiber policy that increases the use of recycled fiber and because they continue to destroy ancient forests, Kleercut activists today launched a blockade at KC’s New Milford, Connecticut facility. This massive plant accounts for 40% of the Kleenex and Scott products for the United States; most products made here contain little or no recycled fiber.

The blockade started around 11:00 AM local time when three activists locked themselves to the South Gate of Kimberly-Clark’s facility, halting truck traffic into and out of the gate. In the meantime, two activists distributed tree seedlings with an attached note that read: “We know Kimberly-Clark can do better. Here is a start.” onto cars in the employee parking lot. The fact sheet distributed at the same time requests KC employees “ask KC to be an environmental leader,” given, as a paper company, its responsibility to protect the forests.

Greenpeace Activists Block Entrance to KC Facility In USA, Call for an End to Ancient Forest Destruction

Sun, 13 Nov 2005 13:23:55 -0500

Everett, Washington. � On the morning of November 13, Greenpeace activists blocked the entrance of Kimberly-Clark's largest mill facility in North America using a bus outfitted as a giant tissue box. For a full nine hours, the activists refused to move. The activists urged Kimberly-Clark to meet with Greenpeace representatives and establishe a timeline to end sourcing wood fiber from logging operations in the Boreal forest.

Two activists locked their arms into the giant tissue box, with a banner between them reading �Kleenex=Ancient Forest Destruction.�

New York Soils Cottonelle Ad Blitz

Tue, 01 Apr 2008 14:02:23 -0400

When tissue giant and forest destroyer Kimberly-Clark launched a $100 million advertising blitz for its Cottonelle brand, activists were there to greet them on the first day.

The set-up was as silly as it was expensive: Cottonelle paid for a strange-looking dog-bus filled with public relations folks to tour New York City and urging people to “be kind to your behind.” This, apparently, was supposed to sell toilet paper.

But things don’t always go smoothly when you are selling products that destroy ancient forests. Before long, people began asking Cottonelle reps tough questions about the Boreal forest, recycled fiber and other issues they’d rather ignore. Cottonelle’s day spiraled down the drain from there.

Four activists arrested while protesting against Kimberly-Clark in Canada’s top shopping mall

Thu, 27 Mar 2008 09:56:18 -0400

High profile companies like Kimberly-Clark, Sears, and Best Buy accused of fuelling the destruction of Canada’s Boreal Forest

March 27, 2008 Four Greenpeace activists have been arrested after attempting to unfurl a massive 3.1 x 34 metre banner inside Toronto’s Eaton Center. The message: “Sears, Best Buy, Indigo Books, Toys “R” Us, Canadian Tire and Kleenex = Boreal Forest Destruction.”

Kleenex Strikes Out at Wrigley Field

Thu, 04 Oct 2007 17:26:29 -0400

Remember when a Kleenex commercial crew was surprised by Greenpeace activists in New York City this spring? Well, it’s happened again.

This time, Kimberly-Clark showed up outside Wrigley Field – home of the Chicago Cubs. As usual, they invited the public to sit on a couch and "let it out" to a fake shrink. What they didn’t consider was the irony of advertising Kleenex at a Cubs game while destroying habitat for cubs (and bears) in the Boreal Forest.

You could say they walked right into the pitch.

Kimberly-Clark a Bad Investment

Wed, 19 Sep 2007 11:49:37 -0400

At the Bank of America Annual Investor Conference that wraps up today in San Francisco, Kimberly-Clark was singled out as a bad investment. On Monday activists gathered outside of the Ritz-Carlton with Kleercut banners and shirts conveying to investors the failure of Kimberly-Clark to protect the Boreal forest. In addition to the presence outside each hotel guest received a copy of the spoofed conference newsletter. After explaining Bank of America's role in funding environmentally destructive practices the newsletter went on to highlight Kimberly-Clark as an unsustainable company to avoid.

Greenpeace Ship Blocks Freighter Exporting Boreal Pulp to Europe

Fri, 14 Sep 2007 17:21:29 -0400

It isn't only Kimberly-Clark causing the destruction of the Boreal Forest. Other companies are fueling this destruction -- but all need to step up and take action to protect the forest, not just hide their heads in the sand.

On Friday morning, the Greenpeace Ship Artic Sunrise began a blockade of the freighter Jaeger Arrow in Quebec’s Saguenay River, preventing the export of thousands of tonnes of pulp to Europe. The pulp, manufactured by SFK Pulp from destructive logging in Canada’s Boreal Forest, is destined for paper giant Stora Enso in Germany and France. Courageous Greenpeace activists are preventing the freighter from departing. They are risking arrest and injury to stop the export of Boreal forest destruction.

Chicago Volunteers Deliver Singing Telegram to K-C Boardmember Rice

Fri, 11 May 2007 19:53:13 -0400

Members of the University of Chicago Environmental Concerns Organization delivered a singing telegram to Kimberly-Clark Board member Linda Johnson Rice's receptionist, Helena Boyd. The video is difficult to see so please focus on the audio.

Boyd was so impressed, she promised to deliver a letter to Linda Johnson Rice, and asked for a copy of the video footage from the event to share with Rice.

Kleercut NY volunteers "Let It Out"

Mon, 26 Mar 2007 20:07:16 -0400

You may have noticed lately the new Kleenex Let It Out tv commercials and massive PR campaign where folks stop to sit on a blue couch and share personal stories that make them 'cry' into some facial tissue. On Saturday, Kleenex and Kimberly-Clark got more than they bargained for when Kleercut activists arrived to Let It Out about the fact that they are making tissue from ancient forests during their New York City filming.

Greenpeace Locks Down Kimberly-Clark Headquarters

Tue, 06 Mar 2007 09:16:26 -0500

On Feb 12, 2007 four activists locked themselves together with chains inside Kimberly-Clark?s Canadian headquarters in Toronto. They announced that they would stay put until K-C?s Vice President of Environment, Ken Strassner, agreed to meet with Greenpeace.

Student Work Propels Kleercut Campaign

Wed, 20 Dec 2006 17:56:52 -0500

Students on campuses across the US are playing key roles in the Kleercut campaign. These students are organizing around the campaign and getting their campuses to send a clear message to Kimberly-Clark. As large educational institutions are increasingly deciding not to buy K-C products, the company will be forced to make an important decision: in order to regain consumer support, will it continue with ancient forest destruction or will it use recycled and FSC-certified fiber?

Students Convince Rice University to Remove Kleenex Products

Thu, 14 Dec 2006 17:43:43 -0500

Students successfully deliver letter to the office of KC Board Member and Rice University Board Trustee, Marc Shapiro

Houston, Texas Rice University students delivered four feet tall letter to the office of Kimberly-Clark Board member and Rice Board Trustee, Marc Shapiro. The letter confirmed removal of all Kleenex brand products from the Rice Housing and Dining Department. Students have been working with University administrators to remove the Kleenex brand because these products are produced using trees clearcut from North America's largest ancient forest, the Boreal.

Activists Continue Protests at Italian Supermarkets

Fri, 17 Nov 2006 12:21:31 -0500

Following Greenpeace Italy's blockade of Kimberly-Clark's regional headquarters in Turin, Italy, activists continued to pump up the pressure by protesting at supermarkets across Italy.

Greenpeace blockades Italian headquarters of Kimberly-Clark: Calls for End to Boreal Forest Destruction

Thu, 09 Nov 2006 02:18:34 -0500

In the early morning hours of November 9th, Greenpeace activists confronted Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company �Stop Flushing Canada�s Boreal forest Down Europe�s toilets."

While activists suspended a massive banner from the rooftop, others locked themselves to toilet bowls outside the office with trees being �flushed down� them, symbolic of the company�s destruction of Canada�s ancient Boreal forest to make toilet paper and other disposable tissue products.