Kleercut.Net The Archive of the Greenpeace Kleercut Campaign 2004-2009

It isn't only Kimberly-Clark causing the destruction of the Boreal Forest. Other companies are fueling this destruction -- but all need to step up and take action to protect the forest, not just hide their heads in the sand.

On Friday morning, the Greenpeace Ship Artic Sunrise began a blockade of the freighter Jaeger Arrow in Quebec’s Saguenay River, preventing the export of thousands of tonnes of pulp to Europe. The pulp, manufactured by SFK Pulp from destructive logging in Canada’s Boreal Forest, is destined for paper giant Stora Enso in Germany and France. Courageous Greenpeace activists are preventing the freighter from departing. They are risking arrest and injury to stop the export of Boreal forest destruction.

Members of the University of Chicago Environmental Concerns Organization delivered a singing telegram to Kimberly-Clark Board member Linda Johnson Rice's receptionist, Helena Boyd. The video is difficult to see so please focus on the audio.

Boyd was so impressed, she promised to deliver a letter to Linda Johnson Rice, and asked for a copy of the video footage from the event to share with Rice.

You may have noticed lately the new Kleenex Let It Out tv commercials and massive PR campaign where folks stop to sit on a blue couch and share personal stories that make them 'cry' into some facial tissue. On Saturday, Kleenex and Kimberly-Clark got more than they bargained for when Kleercut activists arrived to Let It Out about the fact that they are making tissue from ancient forests during their New York City filming.

On Feb 12, 2007 four activists locked themselves together with chains inside Kimberly-Clark?s Canadian headquarters in Toronto. They announced that they would stay put until K-C?s Vice President of Environment, Ken Strassner, agreed to meet with Greenpeace.

Students on campuses across the US are playing key roles in the Kleercut campaign. These students are organizing around the campaign and getting their campuses to send a clear message to Kimberly-Clark. As large educational institutions are increasingly deciding not to buy K-C products, the company will be forced to make an important decision: in order to regain consumer support, will it continue with ancient forest destruction or will it use recycled and FSC-certified fiber?

Students successfully deliver letter to the office of KC Board Member and Rice University Board Trustee, Marc Shapiro

Houston, Texas Rice University students delivered four feet tall letter to the office of Kimberly-Clark Board member and Rice Board Trustee, Marc Shapiro. The letter confirmed removal of all Kleenex brand products from the Rice Housing and Dining Department. Students have been working with University administrators to remove the Kleenex brand because these products are produced using trees clearcut from North America's largest ancient forest, the Boreal.

Following Greenpeace Italy's blockade of Kimberly-Clark's regional headquarters in Turin, Italy, activists continued to pump up the pressure by protesting at supermarkets across Italy.

In the early morning hours of November 9th, Greenpeace activists confronted Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company “Stop Flushing Canada’s Boreal forest Down Europe’s toilets."

While activists suspended a massive banner from the rooftop, others locked themselves to toilet bowls outside the office with trees being ‘flushed down’ them, symbolic of the company’s destruction of Canada’s ancient Boreal forest to make toilet paper and other disposable tissue products.

Attention of Fortune Magazine Article Brought Back to the Source

October 3
Kimberly-Clark Mill, Everett, Washington

Greenpeace activists peacefully protested Kleenex maker-- Kimberly-Clark’s largest U.S. tissue paper facility to draw attention to the company’s role in destroying North America’s last remaining ancient forests. Last week a CNN Money / Fortune Magazine article brought attention to our findings that “K-C makes disposable tissue and toilet paper from wood that comes from old-growth forests in coastal British Columbia and from boreal forests in Ontario, Alberta and Saskatchewan. (These forests are habitats for countless wildlife species as well as a way to curb global warming.)” After releasing our Chain of Lies report describing Kimberly-Clark’s breech of its own environmental policy, we thought it was time to take some attention back to the source.

The Toronto group of Kleercut Volunteers is making waves with InterContinental Hotel Group and now this major hotel outlet wants to work with us!

For the last two weeks our group has been all over the Toronto International Film Festival letting patrons and movie stars know that InterContinental Hotel is purchasing and stocking Kimberly-Clark tissue products in their hotel rooms. Kimberly-Clark destroys ancient forests like the Boreal to manufacture toilet paper, paper towels and facial tissue. We asked hotel guests and the public to sign our petition urging InterContinental to switch their tissue, toilet paper and paper towel to a forest friendly alternative.