Kleercut.Net The Archive of the Greenpeace Kleercut Campaign 2004-2009

Sept 11th, 2005

The group got together in a Cafe at the corner of Vancouver's Broadway and Commercial at 12.30. Jennifer was waiting for us with the printouts of two kinds of posters: the "Wanted" Poster and the "It takes 90 years to grow a box of Kleenex" ones.

Unfortunately Jennifer, despite a ton of dedication, was too sick to stay with us so we split in three groups of two people and decided to travel lightly with only tape – Wheat paster (made with flour and water) is better for the environment though - and we'll use it next time around.

On Saturday September 24th, Julien, Sheila, Mat, Brent, Charles and I met at a local coffee shop in Vancouver, BC to organize our next event.

About a month ago we had the idea of turning free daily newspaper stands into Kleercut ad boards by placing Kleenex Wanted posters in the door of the stands – it’s the second time we use this method and its been very successful as a way to get information about Kleenex and forest destruction out to the public.

On September 9th around lunchtime, we went to Sparks Street, which is right across from the Parliament buildings in Ottawa, to educate consumers about Kimberly Clark. We set up our tables and cork boards, got our lab coats on, and set out, toilet paper and flyers in hand, to educate unsuspecting passers by.

We had someone at the table with a megaphone, and the rest of us were nearby giving out flyers, conducting the Kleercut challenge, and walking around with the Kleercut banner.

September 19th, Toronto Kleercut activists visited the University of Toronto campus to spread the word of how Kimberly-Clark continues to destroy Canada’s Boreal forest. The enthusiastic activists dressed up as trees, held a banner, handed out leaflets and spoke to students who were interested in hearing more about the Boreal forest and the campaign against Kimberly-Clark, maker of Kleenex tissue products.

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The Loblaws in Kirkland, Quebec is the biggest store along the TransCanada on the island of Montreal. Many West Islanders do their weekend shopping there. Shortly before 11 am on August 27th, we set up a table about 15 m from the entrance and decorated the front and sides with pictures of animal species inhabiting the boreal forest. Information on Greenpeace, Shoppers guides, stickers and all kinds of leaflets on the Boreal forest as well as reports on Kimberly-Clark corporate practices were made available.

I was walking down Spring Garden Road to the library in Halifax, Nova Scotia, where we set our meeting place before our little action at the Queen Street Sobeys. I had no idea who was going to be there or what to expect, I was going to my first Kleercut action. Even though I have done a lot of activism in the past few years it really felt different, this is a Greenpeace campaign.

Two weeks ago, the whole harbourfront was buzzing about the arrival of a ship. The beautiful

August 23rd store adoption report back

The Toronto Kleercut group (Brian, Luke, Garrett, Allyson and Earl) arrived at a downtown grocery store dressed in Kleercut T-shirts on Tuesday August 23rd. Unsuspected by the staff of Dominion and all its consumers, who didn’t know that a dedicated group of Toronto activists were about to adopt the store and let everyone know that Kimberly-Clark is guilty of destroying Canada’s Boreal forest to make Kleenex brand tissue products. We strategically set ourselves up outside the Dominion grocery store at 425 Bloor St. W and started to hand out 100% recycled Kleercut leaflets to consumers entering the store. The start of our grocery store adoption was going to plan.

The Greenpeace Forest Crimes Unit was in a stand-off with Kimberly-Clark on Tuesday, July 5. The special unit surrounded the company’s Canadian headquarters in Mississauga, Ontario early that morning to highlight Kimberly-Clark's crimes against ancient forests.

Activists on scene set up a Forest Crimes Scene complete with police tape, chalk outlines, and wanted posters.

Images in your face every day – ads for restaurants, drugs, employment centers, cell phones and colleges. Every day, we’re bombarded with ads and posters hawking new products or places to visit. Wouldn’t it be refreshing to see some that are actually about saving ancient forests?

With that in mind, last week, a handful of Kleercut activists took to the streets of Toronto, Canada to paste up some cool posters about Kimberly-Clark, Kleenex and the destruction of ancient forests. All it took was someone posting a note to the Toronto Kleercut Group email list, printing off some posters on 100% recycled paper, and throwing together a couple of buckets of wheat paste glue. Voila – free educational marketing.