Kleercut.Net The Archive of the Greenpeace Kleercut Campaign 2004-2009

Inspiration and education

That is what the Kleenex Forest Destruction Tour is all about. It’s about educating and inspiring activists in the communities we are visiting this week.

750,000

That’s approximately how many people we reached today with our message that Kleenex tissue products equal forest destruction on the third stop of the Kleenex Forest Destruction Tour. Sound like an exaggeration? It isn’t.

The Greenpeace Forest Crimes Unit hit downtown Waterloo today, showing up at the local Valumart on King Street as part of this week’s Kleenex Destruction Tour. Surprisingly, and in contrast to our less than favourable reception in London we were positively received by the local store manager, Jim.

Feb. 28, 2005. The Greenpeace Forest Crimes Unit, as part of a week long tour of Southern Ontario towns and cities, stopped in at the Adelaide Street Price Chopper in London, Ontario today. A handful of dedicated and kick-ass activists quickly placed a giant “Kleercut box” in front of the Price Chopper store while a couple of forest defenders set up a banner that read “Kleenex = Forest Destruction”. Others handed out several hundred information leaflets (printed on 100% recycled paper of course!) to shoppers. The message to London shoppers: Consumers should make responsible choices at their local grocery store by not buying Kleenex brand tissue products.

Grocery stores across Canada are selling Kimberly-Clark tissue products and directly supporting ancient forest destruction. So during the week of Feb. 28 to March 4, Greenpeace forest defenders were on the road, headed out to 5 different cities in Southern Ontario, Canada to drum up support for the Kimberly-Clark/Kleercut campaign, raise awareness of ancient forest destruction and to target Kleenex brand tissue products in grocery stores.

At a recent Kleercut activist meeting in Toronto, over 35 people decided to adopt 9 grocery stores in Ontario. Their mission: educate the public and target Kimberly-Clark Kleenex brand tissue products. The first mini-action took place on Sunday Feb 15 in Ajax, Ontario. Below is a summary of that eventful day.

----------------------------------------

We met up at Loblaws at Hwy 2 in Ajax. We came armed with our KLEERCUT shirts and with our smiles and handed out over 200 leaflets.

Calling on the maker of well-known tissue paper brand Kleenex to stop destroying ancient forests, Greenpeace Canada today launched an international brand damage campaign against Kimberly-Clark, and its Kleenex brand, for its role in destroying Canada's ancient Boreal forest. The launch took place in Canada's three largest metropolitan centers, Toronto, Montreal and Vancouver, with a mobile Kleercut "tissue box truck" full of activists. The activists handed out thousands of leaflets and stickers, printed on 100% recycled paper, informing consumers about Kimberly-Clark's environmental record.

Click here for photos from the Toronto event.