Kleercut.Net - Campaign buzz

Greenpeace Report: Kimberly-Clark's Failed Policies Devastate Forest

Wed, 23 Apr 2008 23:37:43 -0400

A new Greenpeace report reveals that Kimberly-Clark devastated Ontario’s Kenogami Forest while promoting itself as a leader in environmental and social responsibility.

Download the report now and take action.

Cut and Run uses government information, independent audits, public records, and satellite mapping to document Kimberly-Clark’s management and logging of the Kenogami Forest near Thunder Bay, Ontario. It details how, in just 70 years, the Kenogami Forest has been turned from a vast expanse of healthy, near-pristine forest, to a severely damaged landscape rife with social and environmental problems--largely to make products that are used once and then thrown away.

Scientific Report: Logging in Boreal makes Global Warming Worse

Wed, 16 Apr 2008 01:28:37 -0400

Logging in Canada's Boreal Forest is exacerbating global warming by releasing greenhouse gases and reducing carbon storage, says a new Greenpeace report released today. It also makes the forest more susceptible to global warming impacts like wildfires and insect outbreaks, which in turn release more greenhouse gases. If this vicious circle is left unchecked, it could culminate in a massive and sudden release of greenhouse gases referred to as "the carbon bomb," the report warns.

Download the full report

Kimberly-Clark Declared Greenwasher by Ethical Corporation Magazine

Wed, 14 Nov 2007 19:53:51 -0500

This week Kimberly-Clark was featured in UK based Ethical Corporation Magazine. Here's an excerpt, you can read the full article or subscribe to their emails.

"According to Dave Challis, Kimberly-Clark's "sustainability manager" for Europe: "Working with the Carbon Trust is a perfect fit with our overall sustainability policies. We have long held objectives to reduce carbon emissions through our 'Vision' global environmental programme and this is an extension of that work. For Kimberly-Clark, exploring how the entire retail industry reaches a common measurement for carbon emissions is vital and we are delighted to be involved at this early stage."

Sounds marvellous, doesn't it? Is this the same Kimberly-Clark that has been widely condemned for its indiscriminate pillaging of the ancient North American Boreal Forest? According to environmentalists, Kimberly-Clark has gobbled wood from forests in Ontario for more than 70 years, driving massive clearcutting and environmental degradation.

New York Soils Cottonelle Ad Blitz

Tue, 01 Apr 2008 14:02:23 -0400

When tissue giant and forest destroyer Kimberly-Clark launched a $100 million advertising blitz for its Cottonelle brand, activists were there to greet them on the first day.

The set-up was as silly as it was expensive: Cottonelle paid for a strange-looking dog-bus filled with public relations folks to tour New York City and urging people to “be kind to your behind.” This, apparently, was supposed to sell toilet paper.

But things don’t always go smoothly when you are selling products that destroy ancient forests. Before long, people began asking Cottonelle reps tough questions about the Boreal forest, recycled fiber and other issues they’d rather ignore. Cottonelle’s day spiraled down the drain from there.

Wesleyan University Store Removes Kleenex

Mon, 25 Feb 2008 20:34:24 -0500

WEShop, the Wesleyan University store has discontinued the use of Kimberly-Clark products opting to replace Kleenex products with alternative brands high in recycled content. The two students behind the campaign consider the WEShop victory an important step but intend to escalate the campus campaign until all campus facilities are free of Kimberly-Clark products. Take a look at the campus newspaper article detailing the win.

Will University of Vermont Drop Kimberly-Clark Next?

This week the student led University of Vermont Forest Crimes Unit has been pushing for a similar victory against Kimberly-Clark and in the process they've caught the attention of local media. To watch the nightly news feature broadcast in the Northeastern US please click here.

The UVM campaign has also been covered by The Vermont Cynic, National Student News Service, and The Water Tower.

Kimberly-Clark, Greenpeace & NRDC talks

Fri, 28 Sep 2007 12:44:34 -0400

An Open Letter to Forest Friendly Companies or Institutions

You may have received a letter from Kimberly-Clark (K-C) revealing that Greenpeace and the Natural Resources Defense Council (NRDC) were in confidential negotiations with the company to improve its fiber sourcing practices. We would like to correct some misperceptions that may arise from that correspondence.

Kimberly-Clark: Part of the "Chain of Destruction"

Mon, 27 Aug 2007 10:26:51 -0400

A new Greenpeace report reveals that American, Canadian and European corporations are fueling the destruction of the Boreal Forest. The report is a powerful reminder of the damage wrought by Kimberly-Clark’s unsustainable appetite for Boreal wood – and the importance of acting now to change it.

The report, Consuming Canada’s Boreal Forest: The Chain of Destruction from Logging Companies to Consumers, focuses on the provinces of Ontario and Quebec where forest products giants Abitibi-Consolidated, Bowater, Kruger, and SFK Pulp, are razing forests and trampling the rights of indigenous communities. In Ontario, less than nine percent of forests are protected. In Quebec, the situation is worse, with only five percent of forests shielded from industrial logging.

Kimberly-Clark Nominated for Hall of Shame

Thu, 17 May 2007 14:33:07 -0400

Kimberly-Clark's destruction of ancient forests earned it a nomination for the 2007 Corporate Hall of Shame. With plenty of corporate malfeasance these days, Kimberly-Clark truly distinguished itself - in a bad way - by landing on this list.

After thousands of votes were counted, Kimberly-Clark fell just 60 votes short of being one of the three finalists entered into the Corporate Hall of Shame. The new inductees include Halliburton, Wal-Mart and Exxon-Mobil. Kimberly-Clark handily beat Merck, Ford, Nestle and Coca-Cola.

Thanks to all of you who voted. Click here to see the results.

Aspen Skiing Company takes Issue with K-C's Tissue

Mon, 05 Mar 2007 18:54:26 -0500

ASPEN, CO - The Aspen Skiing Co.'s latest environmental initiative is nothing to sneeze at. The Skico has removed all Kimberly-Clark paper products from their ski mountains, hotels and restaurants due to Kimberly-Clark's atrocious environmental practices. Diners at the Skico's 15 restaurants will no longer use Kimberly-Clark napkins when they bite into a cheeseburger and send ketchup squirting down their chins; guests at the posh Little Nell Hotel will not reach for a Kimberly-Clark Kleenex when they need to blow their nose. And to show they really mean business, Skico officials have even decided to drop all printed references to Kleenex Corner, an iconic spot on Aspen Mountain on the catwalk that connects Spar Gulch and the top of Little Nell. Observant skiers and riders might have noticed the removal of a trail sign for Kleenex Corner before this season.

Newspaper ads demand leadership to protect the Boreal Forest

Tue, 20 Feb 2007 19:48:27 -0500

In a series of ads in major Canadian newspapers, Greenpeace and other conservation organizations called on provincial political leaders to take measures to protect the Boreal forest.

Kimberly-Clark's destruction of Canada's Boreal Forest Exposed in European Newspaper Ad

Fri, 22 Dec 2006 15:39:51 -0500

On Thursday, December 21, Greenpeace brought European public attention to Kimberly-Clark�s clearcutting of Canada�s Boreal forest through an ad in the International Herald Tribune. The ad shows a Kleenex tissue box and instructions on how to continue destroying ancient forests using the company�s products.

Student Work Propels Kleercut Campaign

Wed, 20 Dec 2006 17:56:52 -0500

Students on campuses across the US are playing key roles in the Kleercut campaign. These students are organizing around the campaign and getting their campuses to send a clear message to Kimberly-Clark. As large educational institutions are increasingly deciding not to buy K-C products, the company will be forced to make an important decision: in order to regain consumer support, will it continue with ancient forest destruction or will it use recycled and FSC-certified fiber?

Students Convince Rice University to Remove Kleenex Products

Thu, 14 Dec 2006 17:43:43 -0500

Students successfully deliver letter to the office of KC Board Member and Rice University Board Trustee, Marc Shapiro

Houston, Texas Rice University students delivered four feet tall letter to the office of Kimberly-Clark Board member and Rice Board Trustee, Marc Shapiro. The letter confirmed removal of all Kleenex brand products from the Rice Housing and Dining Department. Students have been working with University administrators to remove the Kleenex brand because these products are produced using trees clearcut from North America's largest ancient forest, the Boreal.

Greenpeace blockades Italian headquarters of Kimberly-Clark: Calls for End to Boreal Forest Destruction

Thu, 09 Nov 2006 02:18:34 -0500

In the early morning hours of November 9th, Greenpeace activists confronted Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company �Stop Flushing Canada�s Boreal forest Down Europe�s toilets."

While activists suspended a massive banner from the rooftop, others locked themselves to toilet bowls outside the office with trees being �flushed down� them, symbolic of the company�s destruction of Canada�s ancient Boreal forest to make toilet paper and other disposable tissue products.

CNN Money / Fortune Magazine puts Kimberly-Clark Under the Microscope

Wed, 27 Sep 2006 17:05:47 -0400

CNN Money Fortune Magazine brings Kleercut Campaign to the business world. Senior writer, Marc Gunther's article "Are Kleenex tissues wiping out forests?" lays out the arguments on both sides and comes out with Greenpeace on top.