THE KLEERCUT CAMPAIGN HAS ENDED IN VICTORY. THIS IS AN ARCHIVE OF THE CAMPAIGN.
I wrote a letter to Kimberly-Clark and they sent me back a response that sounds pretty good - Who's telling the truth?
Though Kimberly-Clark does a really bad job of protecting ancient forests, it does a great job of greenwashing itself - making its business practices sound better and more environmental than they actually are. We'd like to see Kimberly-Clark invest more time and money in actually reducing its impact on ancient forests and the environment. But in the mean time, we'd invite you to read a point by point response to Kimberly-Clark's propaganda and decide for yourself who's telling the truth. View our response here.
Where does the material or fibre used to make Kimberly-Clark Kleenex brand products come from?
Kleenex brand tissue products sold in Canada and the United States are made with virgin fibre from forests located in Ontario, British Columbia, Alberta and Nova Scotia. Fibre also comes from converted and native forests in the Southeast United States. Greenpeace continues to investigate Kimberly-Clark to discover what other forests are being destroyed to create Kimberly-Clark tissue products.
What are the names the most common brands of tissue products that Kimberly-Clark makes, so I can avoid supporting this company.
United States: Kleenex, Scott, Viva, Cottonelle
Global: Kleenex, Cottonelle, Cottonelle Puppy, Andrex, Scottbrand, Hakle, Scottex
How old are the trees in the Boreal forest that are being cut down to create Kimberly-Clark’s Kleenex brand tissue products?
The trees range in age from 70 years to 180 years old. Many of these trees come from forests that have never been industrially logged. These forests have existed since the last ice age which occurred approximately 10,000 years ago.
What kind of tissue products are sold under the Kleenex brand name?
Toilet paper, facial tissue and napkins are sold under the Kleenex brand name. The most widely available Kleenex brand tissue product is facial tissue.
What should I do to reduce my impact on ancient forests like the Boreal forest?
First, stop buying Kleenex brand tissue products. Start purchasing tissue products, especially toilet paper, with high-recycled contents. Check out this list of forest friendly tissue products sold in the US and Canada. Consider using washable cloth napkins and handkerchiefs instead of disposable napkins and facial tissue.
What is the Greenpeace Shopper’s Guide to Ancient Forest Friendly Tissue Products?
The Greenpeace Shopper’s Guide to Ancient Forest Friendly Tissue Products is a pocket- sized guide to over 140 different tissue products sold in Canadian stores. The guide divides these tissue products into categories based on their ancient forest friendliness.
Check it out online. Note: This guide is suitable for Canadian consumers only.
What do I do if I can’t find an ancient forest friendly tissue product at my local grocery store?
Don’t despair. There are ancient forest friendly tissue products out there. Some are easy to find. Some are not. If you can’t find any products at your local big box grocery store, try checking out your local health food or environment store. If that doesn’t work, ask your store manager to start stocking ancient forest friendly tissue products. Be sure to tell the manager why you want an alternative. Consider using washable cloth napkins and handkerchiefs instead of disposable napkins and facial tissue.
Why aren’t you targeting Procter and Gamble?
Kimberly-Clark is the largest manufacturer of tissue products in the world; Procter and Gamble is not. Kimberly-Clark is active in both the consumer tissue product sector and the commercial tissue product sector. As the main player in the industry, any positive changes Kimberly-Clark makes will have positive repercussions for the rest of the industry.
There are also very clear and proven links between ancient forests, destructive and wasteful logging practices and Kimberly-Clark’s Kleenex and other brand tissue products. Even though, since June 2003, Greenpeace staff members have repeatedly asked Kimberly-Clark to stop destroying ancient forests to manufacture their disposable tissue products, there has been no indication of a willingness to take steps to improve their practices.
What is Forest Stewardship Council?
Products or pulp certified by the Forest Stewardship Council (FSC) have been given an environmental stamp of approval. The FSC certification system, which involves a third party audit of forest operations, is the only guarantee of sustainably managed forests. The Forest Stewardship Council is the only certification system currently supported by Greenpeace.
Couldn’t find the answer to your question here?
Send us the question and we’ll try to answer it.