THE KLEERCUT CAMPAIGN HAS ENDED IN VICTORY. THIS IS AN ARCHIVE OF THE CAMPAIGN.
Kleenex, one of the most popular brands of tissue products in the world, contributes to the destruction of ancient forests. Its manufacturer, the Kimberly-Clark corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut ancient forest including Canada’s Boreal forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears,into products that are flushed down the toilet or thrown away.
Greenpeace and its allies including activists like you are asking Kimberly-Clark to:
- Immediately stop purchasing virgin fibre from endangered forests
- Drastically increase the amount of recycled fibre that they use for all their tissue products including Kleenex brand toilet paper, facial tissue and napkins
- Only buy virgin fibre from Forest Stewardship Council eco-certified forests. The FSC is the only guarantee that forests are managed sustainably
Ancient forests are the planet’s old-growth and original forests. According to the World Resources Institute, almost 80 per cent of the world's original forests have been degraded or completely destroyed. Much of this loss of ancient forests is due to human industrial use of these forests including logging, clearing for agricultural land, and oil, gas and hydroelectric development.
Kimberly-Clark is the largest tissue product company in the world. It manufacturers the popular Kleenex brand of tissue products, which is sold in several formats – toilet paper, facial tissue and napkins. Kimberly-Clark produces 3.7 million tonnes (4.08 million tons) of tissue products annually and generates net sales of $14.3 billion US. The company has offices, factories and mills in 38 countries, and its products are sold in 150 countries. Kimberly-Clark also produces a line of commercial toilet paper and paper towels that are sold to institutions like universities, high schools, governments and businesses.