THE KLEERCUT CAMPAIGN HAS ENDED IN VICTORY. THIS IS AN ARCHIVE OF THE CAMPAIGN.
Kleenex, one of the most popular brands of tissue products in the world, contributes to the destruction of ancient forests. Its manufacturer, the Kimberly-Clark corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut ancient forest including North America's Boreal forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears,into products that are flushed down the toilet or thrown away.
Disposable Products - Disposable Forests
In North America, less than 20 per cent of the pulp Kimberly-Clark uses for its disposable tissue products (toilet paper, facial tissue, napkins and paper towels) comes from recycled sources. The rest is made from forests, many of which have existed for thousands of years.
Kimberly-Clark claims to be an environmental leader even though for decades they have cleared forests to manufacture products that are used only once and then thrown away.
Many of the products Kimberly-Clark sells under the brand name Kleenex have a very low recycled content, if any at all. In fact, Kimberly-Clark seems proud its facial tissue is made solely of virgin (tree) fibre – most of which comes from ancient forests.
Much of the virgin tree fibre
Kimberly-Clark uses for its tissue products come from unsustainably managed forests. These forests are predominantly logged in clearcuts — a devastating form of logging where most if not all trees are removed from an area of forest.
What’s left behind is a barren landscape that can no longer support wildlife species, such as wolverines, bears, caribou, wolves and the billions of birds that depend on ancient forests for their survival. Click here to view some more photos of Kimberly-Clark's destructive business practices
KLEENEX Facial Tissue is made from 100 per cent virgin fibre and contains no recycled fibre. Virgin fibre is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product.
Kimberly-Clark continues to clearcut forests. This despite calls from Greenpeace and others to stop destroying forests for disposable tissue products and despite the widespread availability of recycled fibre — fibre that is often less expensive than fibre made from trees. What’s more, ancient forest friendly and recycled tissue products are already sold in grocery and health food stores across North America.