THE KLEERCUT CAMPAIGN HAS ENDED IN VICTORY. THIS IS AN ARCHIVE OF THE CAMPAIGN.
Greenpeace and its allies including activists like you are asking Kimberly-Clark to:
- Immediately stop purchasing virgin fibre from endangered forests
- Drastically increase the amount of recycled fibre that they use for all their tissue products including Kleenex brand toilet paper, facial tissue and napkins
- Only buy virgin fibre from Forest Stewardship Council (FSC) eco-certified forests. The FSC is the only guarantee that forests are managed sustainably.
Alternatives already exist. In fact, ancient forest friendly tissue products are already being sold in stores across North America.
These products contain either recycled fibre or fibre from sustainably harvested forests or both. Tissue products containing high amounts of recycled and FSC-certified fibres are of comparable quality and price to virgin fibre products.
As the demand for ancient forest friendly tissue products increases, the availability of these products will also continue to expand. For example, Cascades, the fourth largest manufacturer of tissue products in North America, recently committed to making all their tissue products ancient forest friendly by 2007.
One of the more important actions that a concerned consumer can take is to ask their local store manager to stock forest friendly tissue products. For more information and a partial listing of forest friendly tissue products, please check out the Greenpeace Shopper's Guide to Ancient Forest Friendly Tissue products (Canadian version only). You can also click here for a list of ancient forest friendly tissue products sold in the US and Canada
Want to take action? Download a Kleercut Action Pack and start organizing in your community.
Click here to learn more about Seventh Generation, one of the companies producing forest friendly tissue products.
Did you know?
If each household in Canada replaced one box of virgin fibre facial tissue with a box of tissue made from 100% recycled fibre, we could save:
- 11,654 trees
- 853 cubic metres (1100 cubic yards) of landfill space equal to 48 garbage trucks
- 15.9 million litres (4.2 million gallons) of water, or a year’s supply for 32 families of four